Bazaarvoice Inc. (NASDAQ:BV) announced a new partnership with Social Media Link (SML), the leader in online advocacy activation for brands, through this partnership, Social Media Link offers seamless integration to help marketers drive authentic product reviews that foster sales directly into Bazaarvoice’s powerful syndication engine, which shares consumer-generated content between 3,000 global brand and retail websites in the company’s network.
Today, 61 percent of consumers read online reviews before making a purchase. However, many marketers struggle with generating and fueling ongoing, high-quality product reviews. The integration of Bazaarvoice’s syndication platform and Social Media Link’s proprietary technologies bridges the gap between marketers and their need for continuous and current consumer recommendations. Through this partnership, marketers can generate and syndicate authentic, high-quality product reviews from customers more easily and effectively.
Bazaarvoice’s syndication platform is now available in both of Social Media Link’s advocacy marketing solutions, Smiley360 and Vesta. Through Smiley360, marketers can easily activate SML’s existing community of over 800,000 socially connected consumer influencers who create and share impactful content. With Vesta, SML’s white-label advocacy solution, marketers will identify and invite highly engaged brand advocates to their VIP brand-owned communities building a direct relationship with consumers.
This partnership opens the door for brands to drive impactful reviews with the consumers using their products the most. Social Media Link and Bazaarvoice are empowering consumers to not just create word-of-mouth for brands on social media, but to write reviews across e-commerce channels, become brand advocates and impact future consumers’ purchases.
“Brands rely on authentic reviews and experiences from consumers to help drive new sales,” says Susan Frech, CEO of Social Media Link. “What we have created at Social Media Link is an ecosystem for brands to easily identify and activate the right people to ignite action – and we are thrilled to partner with Bazaarvoice to facilitate marketers’ need for product reviews across brand properties and key retail websites.” Frech added, “This partnership will only strengthen the ties Bazaarvoice brand clients have with their consumers – and will enable them to reach and form relationships with new ones faster.”
Bazaarvoice Equity Analysis
Bazaarvoice Inc. (NASDAQ:BV) opened trading today as $5.47 and is trading in the range of 5.00-5.55 today. Bazaarvoice’s current market cap stands at $453.03 million.
Bazaarvoice is currently covered by 7 Wall Street analysts. The mean target price is $6.00 according to First Call. This presents a solid upside to the current price of the equity. The Mean Recommendation sits at 2.1 which is based on 1 Strong Buy, 4 Buy and 2 Hold ratings.
The current quarter EPS revenue estimates of 50.49M. Sales are expected to grow at a 1.10% rate.
Bazaarvoice, Inc. provides various social commerce solutions. The company offers its solutions through Bazaarvoice conversations platform, a software as a service platform that enable clients to capture, display, and analyze online word of mouth, including ratings and reviews, questions and answers, stories, photos, videos, long-format narratives, and other forms of consumer-generated content. It also provides Bazaarvoice connections solutions, such as BrandAnswers that allows brands to interact directly with consumers on retail Websites within the network to answer questions and provide suggestions on alternative products; and Review Response, which enables brands to interact with consumers by responding to reviews posted on retail Websites. In addition, the company offers Bazaarvoice analytics solutions, including Intelligence solution that allows clients to derive market, consumer, and product insights from the underlying data collected on their behalf of Bazaarvoice conversations platform; and Workbench Analytics solution, which allows to generate reports highlighting simple ratings trends, text analysis, and product and service issue identification, as well as perform self-service administration. Further, it provides Bazaarvoice Curations, which enables brands to collect, curate, and display consumer-generated images, video, and social content on their Websites; Bazaarvoice media solution that sells advertising on behalf of retailers, brands, and agencies; and provides capabilities that incorporate consumers authentic opinions in advertising campaigns.