Trade Insider
by trader on April 13, 2017

The Scotts Miracle-Gro Company (NYSE:SMG) has launched a free mobile app

(GlobalNewswire) The Scotts Miracle-Gro Company (NYSE:SMG) has launched a free mobile app that gives users step-by-step guidance on how to create a customized lawn care plan that includes personalized feeding, watering and seeding activities for an entire year.

The connected life has extended outside the home and into your yard — just tell the app a little bit about your lawn and receive a completely personalized plan to help get the lawn you want,” said Ana Dan, Director of Digital Marketing for Scotts. “With this app homeowners no longer have to guess if they are using the right products; My Lawn provides smart lawn care recommendations like when to feed, seed and water their lawn — all based on their specific lawn, climate and environment.”

Leveraging the latest technology platforms, My Lawn easily allows users to measure their lawn directly from a mobile phone. There is no more guessing with this app, users will receive automated, weather-conscious recommendations when their lawn needs a feeding or seeding. My Lawn also provides a recent and forecasted precipitation gauge for proper watering recommendations. Plus, if the user misses a feeding, the app automatically adjusts the personalized plan to get him or her right back on track.

The Scotts Miracle-Gro Equity Analysis

The Scotts Miracle-Gro Company (NYSE:SMG) opened trading today as $65.57 and is trading in the range of 65.41-67.37 today. The Scotts Miracle-Gro’s current market cap stands at $3.99 billion.

Compared to other peers in the Agricultural Chemicals sector, The Scotts Miracle-Gro hasn’t performed in terms of quarterly revenue growth year over year at 0.14 vs. the industry average of 0.17. The Scotts Miracle-Gro’s earnings per share is currently at 2.52, which surpasses the sector average of 1.68.

The Scotts Miracle-Gro is currently covered by 11 Wall Street analysts. The mean target price is $72.25 according to First Call. This presents a solid upside to the current price of the equity. The Mean Recommendation sits at 2.6 which is based on 1 Strong Buy, 3 Buy and 6 Hold ratings.

The current quarter EPS consensus estimate is 2.24 with revenue estimates of 1.12B. Sales are expected to grow at a 3.10% rate. The Scotts Miracle-Gro reported actual earnings last quarter of -1.13 which fails to beat the -1.07 consensus estimate, a -5.60% surprise.

Corporate Profile

The Scotts Miracle-Gro Company manufactures, markets, and sells consumer lawn and garden care products worldwide. The company’s Global Consumer segment provides lawn care products, such as lawn fertilizers, grass seed products, spreaders, and other durable products, as well as lawn-related weed, pest, and disease control products; gardening and landscape products, including a line of water soluble and continuous-release plant foods, potting mixes, garden soils, mulch and decorative groundcover products, landscape weed prevention products, plant-related pest and disease control products, organic garden products, and live goods and seeding solutions; and insect and rodent control products, and selective and non-selective weed control products that are used for home protection and external home area maintenance. This segment offers its products primarily under the Scotts, Turf Builder, EZ Seed, Water Smart, PatchMaster, EverGreen, Fertiligène, Substral, Miracle-Gro Patch Magic, Weedol, Pathclear, KB, Celaflor, EdgeGuard, Snap, Handy Green II, OxiClean, Miracle-Gro, Osmocote, Hyponex, Earthgro, SuperSoil, Ortho, Miracle-Gro Organic Choice, Nature’s Care, Whitney Farms, Substral, ASEF, Scotts EcoSense, Naturen, Tomcat, Roundup, Groundclear, Nexa Lotte, and Home Defence brands. Its Scotts LawnService segment provides residential and commercial lawn care, tree and shrub care, and pest control services through the periodic applications of fertilizer and control products. As of September 30, 2014, this segment had 84 company-operated locations; and 95 independent franchisees operated locations.

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